THE IMPORTANCE OF TITLE

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Yesterday I was thinking about the title for my new book. Currently it's 'Two Fags for Alpha Gus' which is okay I suppose. It kind of tells you what the book is about. But I don't think it's catchy enough or represents what it's about as well as I would like.
For one thing there is capitalisation where perhaps it should be left out. I notice this when I am reading other people's work, that there is a convention that has capitalisation for the Dom and lower case for the sub, as I have just demonstrated in this sentence. I have never adhered to this in the past. If I write a simple "Yes, sir!" then I use lower case. Does that annoy people I wonder, who expect the dom to be Dom?
Answers in a comment please - I'm interested.
Anyway, I have used capitals in the new book when the Dom is being addressed, but in this piece I think it appropriate. So taking it to the book title I think it should therefore be 'two fags for...' at the beginning and capitals thereafter. 
But what about Gus? That's the name of the character and I'm keeping it, but in the book he has a cyber name which is 'Alpha Jock' (yeah I know, another Scotsman - bit it's a kind of trademark, and I do identify, so I have no intention of breaking the mould). I think Alpha Jock sounds better, and to emphasise his superiority right from the outset, I reckon the book title should be, and presented as such:
two fags for...
THE ALPHA JOCK
Or does that sound like I'm taking the piss?

Jack

A MAN OF MANY TALENTS

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Don't you just love Ben Cohen!
He's a man of many talents. Even if you are not British and know about Ben, you can see one of them straight away - he looks stunning.
I'm a big fan. Not only does he look gorgeous, he plays a mean game of rugby, capped 57 times for England and part of their Wold Cup winning side. (Yes I did support them and was delighted they won - it's a myth that all Scots are Anglophobes)
Anyway, apart from his physical and sporting prowess, Ben is currently demonstrating to the nation that he can dance - the brightest star of Strictly by far, even if some of the women are technically better. And of course he is an established gay icon - married with kids but very supportive, happy to appear shirtless on the cover of gay magazines. He even donated a signed jockstrap which was sold at auction, the proceeds going to a gay health awareness foundation. On top of that there is The Ben Cohen Stand Up Foundation which targets the horror of bullying. As I say, a man of many talents, partially deaf as well I understand, so not someone who lets his disability get in the way of achieving admirable goals. An all round great bloke and superb role model.
And what has any of this to do with Jack Brighton, other than me having some self-indulgent hero worship? Well, I'm a man of many talents as well, or need to be in my work life. Being a self publishing author involves a lot more that writing. That was certainly hammered home yesterday when the first books were loaded onto All Romance eBooks! It's a demanding process and will take many days to complete. Fortunately I have all the material needed, but things like book covers need to be reformatted to suit ARe's requirements, so it's not that straight forward. Even more fortunately I have a partner who is happy to help out, so he is doing the brunt of the work. Which means that today I might get to do some writing.
Of course things like that always come at a price, so no doubt I'll have to reward him in some creative way later on. As I say - I'm a man of many talents, and I'm sure I'll rise to the occasion.

Jack